Influencer Marketing is the topic on everyone’s lips. People have their eyes fixed on the ball but do they know where to start? Just a quick breakdown on everything you need to know about INFLUENCERS.
We live in a technology driven world. Social media platforms like Facebook, Instagram and Pintrest are definitely a part of our everyday lives. Do you need info on the latest trends and topics just go online! So why not use social media for business purposes?
It shows authority and it builds trust. People are more willing to invest and believe in someone/something they know is genuine.
We live in a social media driven world. What started out as a platform to house information and make connections with friend and family, is now begin used to market and advertise products and services.
By now you’ve heard of the latest social media platform. Used to find influencers, promote your brand or to create your own original content.
It is the latest development in the marketing world. People are now using social media platforms such as Facebook, Instagram and twitter to promote and sell products and services.
As we all know influencers are everywhere, it’s almost too easy. Here are some predictions for 2019.
Whether you’re a trained perfectionist or just super organised. It’s always good to have a plan, especially when using social media.
People everywhere are taking notice of Influencer Marketing. One of the best tips I can give is to be authentic. Think of your brand as a person. Something people can relate to and understand on a personal level.
The South African marketing landscape is set to close the gap that has been noted in relation to successful usage and trends of micro-influencers globally.
A recent comprehensive study conducted by World Wide Worx (South Africa's leading independent technology market research...
All social media platforms start out as social networks, and eventually morph to become content management systems (with the exception of SnapChat).
There is a psychological quality to branding and marketing that is sometimes hard to quantify – brands need to care and show people the quality of who they are and what you are and what you do that improves a consumers life. This is the humanising factor.
Increased consumer scepticism and an every-increasing connection to digital content, specifically user generated content has shifted the power of the brand to the consumer.
With "authentic" being the latest marketing buzzword, marketers are increasingly struggling to produce the authentic content that consumers
Millions worth of budget have been spent by brands into building their audiences on big social networks, and in an ironic twist the social networks are now making brands pay to reach their very audience that brands grew. The organic reach on Facebook for brands is now on 2%.
Marketers utilising social media to target their consumers are at the mercy of the constantly changing algorithms.